FLORIADE ON-SITE BEVERAGE PARTNER APPLICATION
Thank you for your interest in becoming an on-site Beverage Partner for Floriade 2025-2027.
Please complete the following form and upload any required attachments.
If you have any questions, you can contact us at eventpartnerships@act.gov.au.
Events ACT is seeking expressions of interest from alcoholic beverage suppliers to partner with Floriade for the on-site operation and activation of beverage outlets for Floriade and Floriade NightFest in 2025-2027.
Proud partnerships are pivotal in enhancing the customer experience at Floriade. We offer unique opportunities for brands to connect with the Floriade community through meaningful activations in a vibrant and dynamic environment.
We are seeking applications for a Supporting Partner with exclusivity in any of the following product categories:
- Beer & Cider
- Spirits
- Wine
This opportunity also exists for three separate partners or a collaboration between different partners to provide some or all of the above.
Information Pack:
Please read through the relevant EOI Information Pack before submitting your application to ensure you understand what we are looking for.
Click on the link below to download the EOI Information Pack:
Floriade on-site Beverage Partner Information Pack
Selection Criteria:
Events ACT will review applications and select a suitably experienced and qualified beverage partner for the overall delivery of high-quality supply and operation of bar services for Floriade and Floriade NightFest 2025-2027.
Fair and equal consideration is given to all applicants, regardless of previous involvement in the event or similar events.
The final decision will be at the discretion of Events ACT based on the overall strategic fit to the event vision and objectives and to allow for a balanced range of offerings and price points at the event.
The following factors will be considered when reviewing applications:
1. EXPERIENCE OFFERING
Our expectation: We are seeking someone who can deliver a festival experience that creates a sense of awe and excitement. What is the experience you can offer? What theming will you have? How will you capture this year’s Floriade theme of science and nature in your offering? How are you able to make the experience an event of its own? Please provide details.
2. OPERATIONAL CAPACITY
Demonstrated capacity to deliver the services outlined in scope and comply with all regulatory requirements. Please provide details on key personnel, roles and responsibilities including qualifications and recent relevant experience.
3. EXPERIENCE TRADING AT LARGE SCALE EVENTS
Our expectation: Demonstrated experience in providing efficient, high-volume output of beverage operations to large audiences at outdoor events.
4. LOCAL ECONOMIC BENEFIT
Our expectation: Canberra Region organisations and businesses will be given preference to support the local industry, however, interstate vendors will still be seriously considered in the interest of creating a wide range of quality options, particularly if they incorporate local products and services in their offering.
5. COMMERCIAL OFFER
Our expectation: Floriade provides a significant commercial opportunity for potential partners. As such, Events ACT is committed to operating at a cost neutral position. We are open to various commercial models for a potential partnership, including, but not limited to a direct financial investment in return for the opportunity – this may be via an upfront fee payable to Events ACT or a commission-based arrangement. Any proposal considered will need to demonstrate value for money for Events ACT. Please note, the term of the proposal will be for 2025 to 2027.
6. SUPPORTING DOCUMENTATION
Have you provided the required and necessary documentation within your application?
7. HISTORY WITH EVENTS ACT, OR OTHER ACT GOVERNMENT DEPARTMENTS, INCLUDING;
- Any outstanding/unpaid invoices
- Not complying with WHS and event requirements
- Unprofessional or disrespectful behaviour
- Alignment with Events ACT Values. To review these values,
please click here.
The application criteria is explained in further detail in the EOI Information Packs (linked above).
The following information and supporting documentation need to be submitted with your application:
Please ensure all you include all required information as incomplete applications may not be accepted or assessed.
Company Profile
- Tell us who you are, about your brand, what you have achieved, other events you have participated in, your customer service and experience
- Images of your business in operation
- Images of your products
Site Layout Diagram
- Site layout diagram with dimensions, including any back of house requirements, cool room space etc. The layout you provide is only used as a guide for your vision, final site design will be done in consultation with Events ACT.
Supporting Documentation
- Sample menu including indicative pricing and product information
- Public Liability Insurance Certificate of Currency
- Workers Compensation Insurance Certificate of Currency
- Food Business Registration Certificate
- Food Safety Supervisor Certificate
- ACT Liquor license
- Any other licences required to sell your products
References
- Two references from previous events you have traded at, or similar reference if this is your first event.
Contact UsIf you have any questions or require assistance with your application, please contact Events ACT at
eventpartnerships@act.gov.au.